BEERS

ROYAL BAVARIAN BEERS

All of the royal Bavarian beer brands are part of the brand portfolio of König Ludwig International GmbH & Co. KG. They have their origins at Kaltenberg Castle, the birthplace and brewing site of the royal speciality beers and also the family home of Luitpold Prince of Bavaria. All of the international licensed beers are brewed in strict accordance with the Bavarian Purity Law of 1516, using traditional, conservative methods, in line with the original recipes handed down by the family. The recipes have been refined over many centuries and are produced using brewing methods and specific ingredients which guarantee the best beer taste of all. Wherever the beers are brewed, whether in Germany or at international production facilities, they are always subject to the strict regulations of the Bavarian Purity Law.

Luitpold Prince of Bavaria, who presides over the licensing company, König Ludwig International GmbH & Co. KG, as the Managing Partner, personally assumes responsibility for the highest brewing quality and the most refined taste of the Group’s speciality beers.

Along with the oldest brand of Kaltenberg – named after the location of the brewery, Kaltenberg Castle – the brands of König Ludwig Hell, König Ludwig Dunkel and König Ludwig Weissbier bear the name of the three great Bavarian kings who today still enjoy almost mythical admiration all over the world.
 

BUSINESS MODEL

 

KALTENBERG

As the upholder of the Bavarian Purity Law, Luitpold Prince of Bavaria has made it his goal for the Kaltenberg brand to be nothing less than the brewing of the best Bavarian lager beers. The Hefeweissbier elegantly rounds-off the umbrella brand portfolio.

KÖNIG LUDWIG WEISSBIER

A natural, refreshing, and yet smooth wheat beer, which impresses even the most sophisticated of beer drinkers, is brewed under the internationally-renowned König Ludwig Weissbier brand. It captivates its drinkers with its fruity aromas, particularly of banana and melon.

KÖNIG LUDWIG DUNKEL

König Ludwig Dunkel is Germany’s market leader in the more expensive dark beer segment. It was revitalised by Luitpold Prince of Bavaria after many decades of decline and turned into a Bavarian speciality beer.

OTHER SPECIALITY BEERS

Ritterbock is a very special speciality beer, a multi international award-winning Doppelbock beer. With its chestnut-brown colour, aromatic fullness and 9.3% ABV, it really does ‘oil the knight’s armour’, so-to-speak.

KÖNIG LUDWIG MALT

König Ludwig Malt, the new, non-alcoholic malt drink, is the royal answer to a rapidly-changing market for drinks which are similar to beer. Delicious and refreshing, yet with a pleasantly bitter flavour.

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